Spree Social Commerce
Spree is a video based social-commerce platform revolutionizing online Health & Wellness shopping. Through culturally-infused interactive product content, in-stream checkout, and AI curation – Spree brings together a network of Health & Wellness experts; athletes, trainers, physicians, celebrities, and influencers to create an authentic wellness community.
While at Share Ventures, I joined Spree as the founding (and only) designer and played a pivotal role in shaping the brand, product, and content strategy. I led the cross-functional team through research, design, and validation of product features and content development that supports niche wellness communities. Together we developed SpreeOS, an AI-driven LLM machine and platform that automates the curation of product content trends and brings them to market lightening fast.
The Spree platform offers an immersive shopping experience through live and on-demand educational and entertaining content, SpreeLIVE events, games, conversational commerce, wellness assistants, and creator tools that empower creators to expand the monetization of their content while assisting consumers in exploring wellness products.
Platform
The platform brings together interactive shopping and community-driven experiences to connect users with curated wellness products in a seamless, engaging way. Live streaming and multi-host formats drive real-time discovery, while shoppable video and conversational commerce personalize the path to purchase. Dedicated wellness spaces foster community and shared experiences, and integrated rewards systems incentivize engagement—creating a dynamic ecosystem optimized for both connection and conversion.
Creator Tools
Platform creator tools empower users to monetize, scale, and shape the platform through features like live events, tokenized revenue sharing, and AI-powered digital twins that enable personalized, scalable 1:1 interactions. Creators can earn through product repping and commissions, while interactive elements like polls and quizzes drive engagement, community growth, and conversions.
Commerce
Commerce is built around hyper-personalized product curation, blending content, social proof, and niche wellness categories to guide discovery and purchase. From live and shoppable experiences to curated browsing across topics like sleep, fitness, and longevity, the platform seamlessly connects inspiration to transaction—driving trust, relevance, and conversion at every step.
Content
Content is designed as interactive, commerce-driven experiences that put products at the center of discovery and engagement. From expert-led talk shows and daily wellness routines to gamified trivia and hands-on demonstrations, each format educates, entertains, and inspires—helping users explore, learn, and confidently integrate products into their everyday lives.
