Plant Remedy CPG
Plant Remedy is a line of handmade organic medicinal loose-leaf tea blends designed to bring the healing power of plants to everyday wellness. The brief was to create a visual identity and packaging system for a new product line that felt both scientifically credible and warmly approachable — education and beauty in equal measure.
The packaging design balances a modern, structured layout with rich 18th century botanical illustrations that bring each blend's ingredients to life. A transparent top section houses reusable biodegradable tea bags, while the front panel leads with the medicinal benefit of each blend — Detox, Immunity, and beyond — supported by detailed information about every plant used in the formula. Color-coded by blend, the system is instantly navigable on shelf while maintaining a cohesive, premium identity across the full product line.
The result is packaging that doesn't just sit on a shelf — it educates, invites, and earns its place in the wellness aisle. Available at Whole Foods.
Project Type: Packaging Design & Branding
Client: Plant Remedy
Role: Creative Direction & Design


















