CNN GO
CNN Go is the streaming platform that puts CNN's world-class journalism anywhere its audience goes. The brief was to create a campaign that captured the urgency, credibility, and reach of CNN's reporting — and positioned CNN Go as the essential companion for people who need to stay informed wherever they are.
The campaign centered on a powerful editorial theme: Freedom of the Press. Leveraging CNN's most iconic on-air talent and the visual language of protest art and street culture, the creative system was designed to live everywhere — from Times Square billboards and bus shelter takeovers to street-level murals and out-of-home installations that felt less like advertising and more like a statement. Bold red, stark black and white, and high-contrast halftone portraiture gave the campaign a graphic intensity that demanded attention at every scale.
The work extended across every surface — building wraps, transit shelters, city walls, and even aircraft livery — proving that CNN Go, like the stories it carries, has no boundaries. A campaign as fearless as the journalism it represents.
Project Type: Brand Campaign
Client: CNN
Agency: Hyfn
Role: Creative Director



















