AQUAÇAI is a premium artesian water sourced from the Açaí rainforest of Panama—pure, rare, and entirely unlike anything else on the shelf. When the client approached us to launch into the US markets of New York, Miami, and Los Angeles, the challenge was clear: break through one of the most saturated consumer categories in the world and make people stop, look, and reconsider the water in their hand.

The strategy was to disrupt with vitality and the waters pristine source. Rather than compete on price or convenience, we built a brand around origin, beauty, and life—telling the story of where this water comes from and why that matters. Every visual decision was made to feel alive, lush, and unapologetically premium.

I led the creative from concept to final image—developing storyboards, mood boards, and brand direction before assembling an all-star production team and curated glam squad. I aligned the full crew around a singular vision before the shoot. On set, I art directed water splash tests, refined treatments in real time, and ensured every frame matched the storyboard intent. Post-production, I composited scenes and managed a finisher to bring the final images to life.

With the final assets ready, I created print ads, display ads, and an interactive website that takes users through the water's origin story with parallax motion effects, moments of education, and the company's latest social activity.